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AI visibility, made plain
Honest, research-backed guides on how AI is changing the way customers find businesses — and what that means for getting recommended, in every language your market speaks.
FeaturedWe scanned 62 websites for AI readiness. Not one passed.The first scan of every site that has ever run through LoopCite, plotted. The distribution has two humps, a hard ceiling at 78, and a quiet failure nobody talks about — and the gap is widest exactly where it is newest.Research·13 August 2026·9 min readRead the article →
0 of 62sites hit all five readiness targets on their first scan — the best any site managed was three.
ResearchSomebody just asked an AI where to buy what you sellYou will never see the question. You will never see the answer. Anthropic publishes the raw data behind how people use Claude, so we downloaded it and went looking for the queries that used to be Google searches — and found that one in seven is somebody looking something up.21 August 20266 min read →BenchmarkingA score with nothing to compare it to is just a numberWhy benchmarking against a competitor is the fastest way to understand where you actually stand in AI search — what a head-to-head tells you, what it deliberately does not, and how to read the result.20 July 20268 min read →StrategyMost GEO advice is noise. Here's what actually gets you cited by AI.The “AI SEO” gold rush has produced a lot of confident, wrong advice. A grounded look at what the controlled research really found — keyword tricks fail, sourced evidence wins — and how we think about it at LoopCite.7 July 20267 min read →GEO × SEOYour analytics are lying: the downstream impact of AI visibilityWhen AI recommends a business, most of the resulting traffic returns through branded search — not an AI referral link. Here's why your dashboards under-count AI, and how SEO and GEO actually work together.23 June 20269 min read →StrategyWhy most 'AI visibility' tools can't fix your visibilityA score that drifts from 34 to 31 tells you where you stand, never why. We sell a scan — so here is the honest version: tricks expire, fundamentals don’t, and measurement is a mirror, not a cure.23 June 20267 min read →AI searchSearch is changing: how South Africans are starting to discover businesses through AIThe front door to discovery is moving from the search box to the chatbot. What the research actually says — and what it means for a small business that wants to be found.23 June 20268 min read →How-toDoes AI know your business exists? Check it in 5 minutesA free, do-it-today test: ask the AI engines what your customers ask — in English and in isiZulu, Afrikaans, isiXhosa and Sepedi — and learn to read the answer.23 June 20267 min read →